If I were to ask you what is the most important leadership quality for success in business, what would you say? When IBM asked 1,500 CEOs this question in 2015, 60% cited creativity as the most important. They placed creativity ahead of integrity and global thinking. And you may agree. We are all being asked to be more creative, more innovative. Leaders of innovative companies are highly praised. Steve Jobs once said, “Innovation distinguishes between a leader and a follower.